a 10 percent improvement means that you’re basically doing the same thing as everybody else. You probably won’t fail spectacularly, but you are guaranteed not to succeed wildly.
the curse of 10%
Larry Page succinctly described, in the above quote, the 10% growth syndrome that companies get into and miss out on doing great things.
Don’t get me wrong, it is extremely challenging to run a large company and motivate the team to work towards a common goal of 10% growth, but at the same time our business leaders owe a debt to society to attempt great things with the resources at their disposal
I hope more business leaders and politicians would see the roles the way Larry Page does.
You can see the entire interview with Larry Page in Wired mag here.
As an innovator, you are often ahead of the curve in introducing products and services to a market.
Then come the battery of fast following competitors who copy your capabilities, or yet others who say they’ve already got what your latest and greatest innovation is.
How you react in these situations can often make or break your leadership with customers.
Making a better product isn’t the end of the story: market it better, deliver it better, support it better, and make the usage experience better, be honest, and be human !
Take your advantage to the next level by out executing your competition across all aspects of your solution, rather than fighting with copy cats or looking at their tactics.
Competition is a good thing, and in most markets buyers will gravitate to the best overall package.